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International Journal of Business Research Management (IJBRM)
An International peer-review journal operated under CSC-OpenAccess Policy.
ISSN - 2180-2165
Published - Bi-Monthly | Established - 2010 | Year of Publication - 2024
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IJBRM - Editorial Board Member (EBM)
Dr. Michela Mingione
University of Rome Tor Vergata - Italy
Contact Details
Email - michela.mingione@uniroma2.it
Italy
Institutional/Personal page
orcid.org/0000-0002-6827-8426
orcid.org/0000-0002-6827-8426
About Dr. Michela Mingione
Michela Mingione is a post-doc Research Fellow in Marketing at the University of Rome Tor Vergata, Italy, where she is also Professor of Marketing.Her current research interests are in Marketing Management and Branding and, more specifically, in Corporate Branding, Corporate Identity, Corporate Brand Alignment, Brand Value Co-Creation and Brand Authenticity.
Her work has been published in the Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Journal of Product & Brand Management, Journal of Marketing Communications, Journal of Relationship Marketing, Services Marketing Quarterly, and Journal of Promotion Management, among others.
Dr. Michela Mingione handles review of manuscripts that are submitted under the following topics.
- Marketing Theory and Applications
- Marketing Theory and Applications
- Marketing Theory and Applications
- Case Studies
- Customer Relationship Management
- Organizational Behavior & Theory
- Virtual Communities and Business
