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International Journal of Business Research Management (IJBRM)
An International peer-review journal operated under CSC-OpenAccess Policy.
ISSN - 2180-2165
Published - Bi-Monthly   |   Established - 2010   |   Year of Publication - 2024

SUBMISSION
October 31, 2024

NOTIFICATION
November 30, 2024

PUBLICATION
December 31, 2024

    
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IJBRM CITATION IMPACT
8.971

Refer to In-Process Citation Report for IJBRM for complete details.
 
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IJBRM - Editorial Board Member (EBM)

Dr. Michela Mingione
University of Rome Tor Vergata - Italy
Contact Details
Email - michela.mingione@uniroma2.it
Italy
Institutional/Personal page
orcid.org/0000-0002-6827-8426

About Dr. Michela Mingione

Michela Mingione is a post-doc Research Fellow in Marketing at the University of Rome Tor Vergata, Italy, where she is also Professor of Marketing.

Her current research interests are in Marketing Management and Branding and, more specifically, in Corporate Branding, Corporate Identity, Corporate Brand Alignment, Brand Value Co-Creation and Brand Authenticity.

Her work has been published in the Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Journal of Product & Brand Management, Journal of Marketing Communications, Journal of Relationship Marketing, Services Marketing Quarterly, and Journal of Promotion Management, among others.

Dr. Michela Mingione handles review of manuscripts that are submitted under the following topics.

  • Marketing Theory and Applications
  • Marketing Theory and Applications
  • Marketing Theory and Applications
  • Case Studies
  • Customer Relationship Management
  • Organizational Behavior & Theory
  • Virtual Communities and Business