Home   >   CSC-OpenAccess Library   >    Manuscript Information
Investigation into the Impact of the Usability Factor on the Acceptance of Mobile Transactions: Empirical Study in Saudi Arabia
Mohammed A. Alqahtani, Obead Alhadreti, Roobaea Salim Alrobaea, Pam J. Mayhew
Pages - 1 - 35     |    Revised - 31-12-2014     |    Published - 31-1-2015
Volume - 6   Issue - 1    |    Publication Date - January 2015  Table of Contents
MORE INFORMATION
KEYWORDS
Mobile Transaction, Mobile Usability, Souq.com, IT Innovation Acceptance, Human Computer Interaction.
ABSTRACT
Both the rapid advances in wireless technologies and the high proliferation rate of mobile communication services and artefacts have had a profound impact on industry, and are beginning to offer interesting and advantageous new services. In particular, the mobile transaction (m- transaction) system has emerged, enabling users to pay for physical and digital goods and services using their mobile devices whenever they want, regardless of their location. Although it is anticipated that m-transactions will enjoy a bright future, there is apparently still reluctance among users to accept mobile transactions, particularly in Saudi Arabia. Furthermore, it is believed that usability is critical to the success and acceptance of mobile technology innovations in general, and m-transactions in particular. While most of the research into IT innovation acceptance is based on TAM (Technology Acceptance Model) and its many variants, the literature review reveals that there is little research on mobile application usability as an important antecedent factor for the success and acceptance of mobile technologies. This is particularly true in developing countries, especially the Middle East, therefore this project aims to fill this gap in the research. This paper is an extension of four previous studies by the authors, which indicated that usability is the most influential factor in Saudi users’ intentions of utilising mobile transactions. It aims to investigate and empirically test the usability level of mobile transactions from the perspective of Saudi users; this will be achieved by conducting usability experiments with real mobile applications within the target group. In other words, this study is a part of a larger research project and it serves as a validation/verification tool to answer the question “Why does the ease of use of mobile transactions have the highest impact on the intention to use mobile transactions in Saudi Arabia?” Moreover, it will produce a set of empirically-based recommendations for the developers and providers of mobile applications who are interested in the Saudi market. The results of the this study showed that the usability of the tested application, which is considered one of the most popular commercial mobile application in Saudi Arabia, (i.e. ‘Souq.com’), is unsatisfactory, with an average SUS Score of 50. Not surprisingly, this low usability negatively affected the willingness of the participants to use the application again.
CITED BY (1)  
1 Alshamari, M. (2016). Assessing and Prioritizing Usability Factors in Health Information System. Trends in Applied Sciences Research, 11(1), 26.
1 Google Scholar 
2 CiteSeerX 
3 refSeek 
4 Scribd 
5 SlideShare 
6 PdfSR 
A. A. Alrobai, R. Al-Badi & P. Mayhew, 'Investigating the usability of e-catalogue systems: modified heuristics vs. user testing'. Journal of Technology Research , 2012.
A. Bangor, P. Kortum & J. Miller, 'Determining what individual SUS scores mean: Adding an adjective rating scale'. Journal of usability studies, 4, 114-23, 2009.
A. Bangor, P. T. Kortum & J. T. Miller, 'An empirical evaluation of the system usability scale'. Intl Journal of Human–Computer Interaction, 24, 574-94, 2008.
A. Holzinger, 'Usability engineering methods for software developers'. Commun ACM, 48, 71-4, 2005.
C. Kim, M. Mirusmonov & I. Lee, 'An empirical examination of factors influencing the intention to use mobile payment'. Computers in Human Behavior, 26, 310-22, 2010.
C. M. Barnum. Usability testing essentials: ready, set... test! , Elsevier, 2010.
C. Snyder. Paper prototyping: The fast and easy way to design and refine user interfaces , Morgan Kaufmann, 2003.
D. Matthew, 'Factors that impact consumer adoption of mobile banking within the m- commerce domain'. 2014.
D. Zhang & B. Adipat, 'Challenges, Methodologies, and Issues in the Usability Testing of Mobile Applications'. International Journal of Human-Computer Interaction, 18, 293-308, 2005.
F. Nayebi, J. M. Desharnais & A. Abran, "An Expert-Based Framework for Evaluating iOS Application Usability". In : Software Measurement and the 2013 Eighth International Conference on Software Process and Product Measurement (IWSM-MENSURA), 2013 Joint Conference of the 23rd International Workshop on, 23-26 Oct. 2013 2013. 147-55, Year.
F. Nayebi, J.-M. Desharnais & A. Abran, "The state of the art of mobile application usability evaluation". In, 2012 2012. 1-4, Year.
G. Wei, Z. Xinyan & M. Yue, 'Literature review on consumer adoption behavior of mobile commerce services'. E -Business and E -Government (ICEE), 2011 International Conference on , 1-5, 2011.
J. Brooke, 'SUS-A quick and dirty usability scale'. Usability evaluation in industry, 189, 194, 1996.
J. Buranatrived & P. Vickers, "An Investigation of the Impact of Mobile Phone and PDA Interfaces on the Usability of Mobile-Commerce Applications". In : Proceedings of IEEE International Workshop on Networked Appliances, 2002 Liverpool. IEEE, 90-5, Year.
J. H. Cheong & M.-C. Park, 'Mobile Payment Adoption in Korea: Switching from Credit Card'. In 15th International Telecommunication SocietyEurope Regional Conference , 1-22, 2008.
J. Hair, W. Black, B. Babin & R. Anderson, 'Multivariate data analysis: a global perspective: Pearson Education'. 2010.
J. Kjeldskov & J. Stage, 'New techniques for usability evaluation of mobile systems'. International journal of human-computer studies, 60, 599-620, 2004.
J. Nielsen & R. Budiu. Mobile usability , Pearson Education, 2012.
J. Nielsen, 'Usability Engineering'. 1st Ed Cambridge: Morgan Kaufmann , 1993.
J. Nielsen. 1995. Severity Ratings for Usability Problems [Online]. City. Available: http://www.nngroup.com/articles/how-to-rate-the-severity-of-usability-problems/ [Accessed 25-09-2014 2014].
J. R. Lewis, 'Sample sizes for usability tests: mostly math, not magic'. interactions, 13, 29- 33, 2006.
J. S. Dumas & J. Redish. A practical guide to usability testing , Intellect Books, 1999.
J. Sauro & E. Kindlund, "How long should a task take? identifying specification limits for task times in usability tests". In, 2005 2012. Year.
J. Sauro & J. R. Lewis. Quantifying the user experience: Practical statistics for user research , Elsevier, 2012.
J. Sauro. 2005. Confidence Interval Calculator For A Completion Rate [Online]. City: Measuring Usability LLC. Available: http://www.measuringu.com/wald.htm [Accessed 09- 10-2014 2014].
J. Sauro. 2011. Measuring Usability With The System Usability Scale (SUS) [Online]. City: Measuring Usability LLC Main Offices. Available: http://www.measuringusability.com/sus.php [Accessed 24-09 2014].
K. Hornbaek & E. Frøkjeer, 'A Study of the evaluator effect in usability testing'. Human- Computer Interaction, 23, 251-77, 2008.
K. Petrova & R. Mehra, "Mobile Payment: An Exploratory Study of Customer Attitudes". In : Wireless and Mobile Communications (ICWMC), 2010 6th International Conference on, 20- 25 Sept. 2010 2010. 378-83, Year.
L. Herman, "Towards effective usability evaluation in Asia: Cross-cultural differences". In, 1996 1996. IEEE, 135-6, Year.
L. J. Cronbach, 'Coefficient alpha and the internal structure of tests'. psychometrika, 16, 297-334, 1951.
M. Alqahtani, A. Al-Badi & P. Mayhew, 'Exploratory Study of M-Transaction: User’s Perspectives'. The Electronic Journal of Information Systems in Developing Countries, 60, 1-22, 2014.
M. Alqahtani, A. Al-Badi & P. Mayhew, 'The Enablers and Disablers of E-Commerce: Consumers’ Perspectives'. The Electronic Journal of Information Systems in Developing Countries EJISDC, 54, 1-24, 2012.
M. Alqahtani, R. S. Alroobaea & P. J. Mayhew, "Building a Conceptual Framework for Mobile Transaction in Saudi Arabia: A User’s Perspective". In : Science and Information Conference (SAI), 2014 London. IEEE, 967-73, 2014.
M. Alshamari & P. Mayhew, "Task design: its impact on usability testing". In : The Third International Conference on Internet and Web Applications and Services, 08-13 June 2008 Athens. IEEE, 583–9, 2008.
M. J. Van Den Haak, M. D. T. De Jong & P. J. Schellens, 'Evaluating municipal websites: A methodological comparison of three think-aloud variants'. Government Information Quarterly, 26, 193-202, 2009.
M. Maguire, 'Context of use within usability activities'. International Journal of Human- Computer Studies, 55, 453-83, 2001.
O. Alhadreti, R. Alroobaea, K. Wnuk & P. J. Mayhew, "The Impact of Usability of Online Library Catalogues on the User Performance". In, 2014 2014. IEEE, 1-4, Year.
O. Bamasak, 'Exploring consumers acceptance of mobile payments – an empirical study'. Int J Information Technology, Communications and Convergence, 1, 173-85, 2011.
Ö. Öztürk & K. Rizvano glu, M-Commerce usability: an explorative study on turkish private shopping apps and mobile sites. Design, User Experience, and Usability Web, Mobile, and Product Design. City: Springer, 2013.
P. G. Schierz, O. Schilke & B. W. Wirtz, 'Understanding consumer acceptance of mobile payment services: An empirical analysis'. Electronic Commerce Research and Applications, 9, 209-16, 2010.
Q. Min & S. Li, 'From Usability to Adoption - A New M-commerce Adoption Study Framework'. Communications and Mobile Computing, 2009 CMC '09 WRI International Conference on, 3, 309-13, 2009.
R. Alroobaea & P. J. Mayhew, "How Many Participants Are Really Enough for Usability Studies?". In : Science and Information Conference (SAI), 2014 London. IEEE, 757-67, 2014.
R. Alroobaea, A. Al-Badi & P. Mayhew, 'Generating a Domain Specific Inspection Evaluation Method through an Adaptive Framework: A Comparative Study on Educational Websites'. International Journal of Human Computer Interaction (IJHCI), 4, 88, 2013.
R. Alroobaea, A. H. Al-Badi & P. J. Mayhew, 'Generating a Domain Specific Inspection Evaluation Method through an Adaptive Framework'. International Journal of Advanced Computer Science and Applications (IJACSA), 4, 2013.
R. Benbunan-Fich, 'Using protocol analysis to evaluate the usability of a commercial web site'. Information & Management, 39, 151-63, 2001.
S. S. Chan, X. Fang, J. R. Brzezinski, Y. Zhou, S. Xu & J. Lam, 'Usability for Mobile Commerce Across Multiple Form Factors'. J Electron Commerce Res, 3, 187-99, 2002.
S. Yang, Y. Lu, S. Gupta, Y. Cao & R. Zhang, 'Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits'. Computers in Human Behavior, 28, 129-42, 2012.
Souq.Com. 2014. About us [Online]. City: Saudi.souq.com. Available: http://saudi.souq.com/sa-en/about-us/c/ [Accessed 03/09/2014 2014].
T. Dahlberg, N. Mallat, J. Ondrus & A. Zmijewska, 'Past, present and future of mobile payments research: A literature review'. Electronic Commerce Research and Applications, 7, 165-81, 2008.
T. Kallio & A. Kaikkonen, 'Usability testing of mobile applications: A comparison between laboratory and field testing'. Journal of Usability studies, 1, 23-8, 2005.
V. Venkatesh, V. Ramesh & A. P. Massey, 'Understanding usability in mobile commerce'. Commun ACM, 46, 53-6, 2003.
Y.-M. Li & Y.-S. Yeh, 'Increasing trust in mobile commerce through design aesthetics'. Computers in Human Behavior, 26, 673-84, 2010.
Mr. Mohammed A. Alqahtani
School of Computing Sciences, University of East Anglia (UEA), Norwich, UK - United Kingdom
m.alqahtani@uea.ac.uk
Mr. Obead Alhadreti
School of Computing Sciences, University of East Anglia (UEA), Norwich, UK - United Kingdom
Mr. Roobaea Salim Alrobaea
University of East Anglia (UEA) - United Kingdom
Dr. Pam J. Mayhew
School of Computing Sciences, University of East Anglia (UEA), Norwich, UK - United Kingdom