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Digital Technologies to Fight the Pandemic Crisis: Evidence from The Vatican Museums
Luigi Nasta, Luca Pirolo
Pages - 163 - 174     |    Revised - 30-06-2021     |    Published - 01-08-2021
Volume - 12   Issue - 4    |    Publication Date - August 2021  Table of Contents
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KEYWORDS
Museums, Digital Technologies, Social Media, COVID-19.
ABSTRACT
Museums assume a central role in our social orders. In addition to the fact that they preserve our legacy, yet they likewise give spaces in which to encourage instruction, motivation, and exchange. Based on the values of respect and cultural diversity, museums fortify social cohesion, foster creativity, pass on collective memory and act as agents of sustainability. Besides, their role in supporting other industries, for example the tourism sector, is a vital factor to favor local and national economies. During unexpected occurrences, various cultural and professional organizations have already kept on loaning themselves as sources of resilience and backing for networks, growing new frameworks to guarantee access to culture and training. However, it is fundamental to identify how museums and cultural institutions affirm their social role by modifying the channels available when an unpredictable event affects their everyday business.

This article aims to understand how museums adjust to the changes forced by unexpected occurrences, namely COVID-19, especially by exploring how they use social media channels to react and to recover from the repercussions of emergent circumstances.
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Mr. Luigi Nasta
Department of Business and Management, Luiss Business School, Rome, 00162 - Italy
lnasta@luiss.it
Associate Professor Luca Pirolo
Department of Business and Management, Luiss Business School, Rome, 00162 - Italy