Home   >   CSC-OpenAccess Library   >    Manuscript Information
Creating Social Engagement Through Social Network Sites: A Survey In An Italian University
Nathalie Colasanti, Chiara Fantauzzi, Rocco Frondizi
Pages - 27 - 38     |    Revised - 01-11-2020     |    Published - 01-12-2020
Volume - 11   Issue - 3    |    Publication Date - December 2020  Table of Contents
MORE INFORMATION
KEYWORDS
Communication, Social Network Sites, Public Engagement, Online Communities.
ABSTRACT
The aim of this article is to investigate the use of social network sites (SNSs) by universities. Indeed, in a context where higher education institutions are systems open to all members of society, engaged in the social and economic development, communication between science and society becomes a key element of the Third Mission theory, consisting of universities having to learn to communicate to the society where they work and live. In this sense, we will start with a literature review on social network sites, then we will carry out a case study analysis through an online questionnaire, that was submitted to Italian students with the aim to understand university students’ relationship with social networks and their perception of university’s presence on them. Data were collected by referring to a specific organization, highlighting the existence of several “unofficial” profiles for the institution, with students claiming for greater clarity in order to understand which are the “official” ones. Furthermore, they express a strong need for a structured and effective social media presence by their university, but this is not always delivered. The outcome of this work represents an input to verify official accounts of universities and to close all the unofficial ones, in order to direct followers towards the official ones and improve the communication effectiveness. Thus, according to the social engagement perspective, this analysis wants to show the use of SNSs as an instrument to build collaborative relationships with the community.
A. Kosik. “The implications of Facebook. Sharing the commonwealth: critical issues in higher education 9-10”. Available: http://www.pcpa.net/March2006.pdf
A.Y. Yu, S.W. Tian, D. Vogel, R. Chi-way Kwok. “Can learning be virtually boosted? An investigation of online social networking impacts”, Computers and education, vol. 55, pp. 1494-1503, 2010.
C. Irwin, L. Ball., B. Desbrow, M. Leveritt. “Students’ perception of using Facebook as an interactive learning resource at university”, Australasian Journal of Educational Technology, vol. 28, pp. 1221-1232, 2012.
C. Steinfield, N. Ellison, C. Lampe, J. Vitak. “Online social network sites and the concept of social capital”, in Frontiers in new media research, F.L. Lee, L. Leung, J.S. Qiu, D. Chu, Ed. New York: Routledge, 2012.
C.N. Laudano, M.C. Corda, J.A. Planas, M.I. Kessler. “Los usos de la red social Facebook por parte de bibliotecas universitarias argentinas. Reflexiones en torno a las dinámicas comunicativas en la Web 2.0”. Revista Interamericana de Bibliotecología, vol. 39, pp. 23-37, 2016.
D. Dell’Anno. La conoscenza dall’università all’impresa, Rome: Carocci, 2010.
D. Vrontis, M. Viassone, A. Thrassou. “The role and potential of social networks sites in tertiary education”, Sinergie, vol. 33, pp. 55-81, 2015.
D. Wagner, G. Vollmar, H.T. Wagner. “The impact of information technology on knowledge creation: an affordance approach to social media”, Journal of Enterprise Information Management, vol. 27, pp. 31-44, 2014.
D.M. Boyd, N.B. Ellison. “Social Network Sites: definition, history, and scholarship”. Journal of Computer-Mediated Communication, vol. 13, pp. 210-230, 2008.
E. Carayannis., D. Campbell. Mode 3 knowledge production in quadruple helix innovation systems, SpringerBriefs in Business (Vol. 7), New York, NY: Springer, 2012.
E. Carayannis., T. Barth., D. Campbell. “The quintuple helix innovation model: global warming as a challenge and driver for innovation”, Journal of Innovation and Entrepreneurship, vol. 1, pp. 1-12, 2012.
F.J. Garrigos-Simon, J.V. Oltra, J.O. Montesa-Andres, Y. Narangayavana, S. Estelles- Miguel.“The use of Facebook and social networks to improve education”. Dirección y Organización, vol. 55, pp. 4-10, 2015.
H. Etzkowitz., L. Leydesdorff. “The dynamics of innovation: from national systems and “Mode 2” to a triple helix of university-industry-government relations”. Research Policy, vol. 29, pp. 109-123, 2000.
H. Schwartz. “Facebook: the new classroom commons?“, The Chronicle of Higher Education, vol. 56, pp. 1-5, 2009.
House of Lords. “Science and Society, Select Committee on Science and Technology”. Third Report, Science and Technology Committee Publications, 2000.
J. Annette. “Service in Learning an International Context”, The International Journal of Study Abroad, vol.8, pp. 83-93, 2002.
J.A. Barnes. “Class and committees in a Norwegian island parish”. Human Relations, vol. 7, pp. 39-58, 1954.
K. Dorum, C. Bartle, M. Pennington. “The effect of online social networking on facilitating sense of belonging among university students living off campus”, presented at the Annual World Conference of Educational Multimedia, Hypermedia and Telecommunications, Toronto, 2010.
K.J. Strand. “Community-Based Research as Pedagogy”, Michigan Journal of Community Service Learning, vol. 7, pp. 85-96, 2000.
M. Chu, Y.N. Meulemans. “The problems and potentials of MySpace and Facebook usage in academic libraries”, Internet Reference Services Quarterly, vol. 13, pp. 69-85, 2008.
M. Sigala, K. Chalkiti. “Knowledge management, social media and employee creativity”. International Journal of Hospitality Management, vol. 45, pp. 44-58, 2015.
Manca S., Ranieri M. (2016), “Facebook and the others. Potentials and obstacles of social media for teaching in higher education”, Computers and Science.
N. Ellison. “Facebook use by undergraduates: an educational tool? Facebook in education”, Available:http://www.facebook.com/notes/facebook-in-education/facebook-use-by- undergraduates-an-educational-tool/487460320569.
N. Selwyn, J. Potter, S. Cranmers. “Primary pupils’ use of information and communication technologies at school and home”, British Journal of Educational Technology, vol. 40, pp. 219-232, 2008.
NCCPA. Public Engagement Lens on the Vitae Researcher Development, UK: Research Council, 2011.
P. Donati. “Social Engagement: The viewpoint of relational sociology”, International Journal of Sociology and Anthropology, vol. 5, pp. 84-99, 2013.
P. Rambe. “Social media as disruptive technologies: negotiation of hidden power and social learning in Facebook postings”, presented at the 6th International Conference on e- Learning, Kelowna, 2011.
Royal Society. The public understanding of science (Bodmer Report), 1985.
S. Gough, W. Scott. Education and Sustainable Development: Paradox and Possibility, London, Routledge, 2007.
S. Miller. Public Understanding of Science. Ministry of Education and Research, 2001.
T. Kohler, T. Weith, L. Hartel, N. Gaash. “Social media and sustainable communication. Rethinking the role of research and innovation networks”, presented at IFKAD Conference, Dresden, 2016.
W. Ming-Te, T. L. Hofkens. “Beyond Classroom Academics: A School-Wide and Multi- Contextual Perspective on Student Engagement in School”, Adolescent Research Review, vol. 5, pp.419-433, 2020.
Y. Peranginangin, A. Alamsyah. “Social engagement analysis in online conversation of Indonesia higher education: Case study: Telkom university”, presented at the 3rd International Conference on Information and Communication Technology, Guangzhou, 2015.
Dr. Nathalie Colasanti
Department of Management and Law, University of Rome “Tor Vergata”, Rome, 00133 - Italy
Miss Chiara Fantauzzi
Department of Management and Law, University of Rome “Tor Vergata”, Rome, 00133 - Italy
Dr. Rocco Frondizi
Department of Management and Law, University of Rome “Tor Vergata”, Rome, 00133 - Italy
rocco.frondizi@uniroma2.it