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Fuzzy C-means, Modified Fuzzy C-means, Personalized Recommender System, Content based filtering, collaborative filtering

Recommender Systems apply machine learning and data mining techniques for filtering unseen information and can predict whether a user would like a given resource. This paper proposes a novel Modified Fuzzy C-means (MFCM) clustering algorithm which is used for Hybrid Personalized Recommender System (MFCMHPRS). The proposed system works in two phases. In the first phase, opinions from the users are collected in the form of user-item rating matrix. They are clustered offline using MFCM into predetermined number clusters and stored in a database for future recommendation. In the second phase, the recommendations are generated online for active users using similarity measures by choosing the clusters with good quality rating. We propose coefficient parameter for similarity computation when weighting of the users’ similarity. This helps to get further effectiveness and quality of recommendations for the active users. The experimental results using Iris dataset show that the proposed MFCM performs better than Fuzzy C-means (FCM) algorithm. The performance of MFCMHPRS is evaluated using Jester database available on website of California University, Berkeley and compared with fuzzy recommender system (FRS). The results obtained empirically demonstrate that the proposed MFCMHPRS performs superiorly.